Case Study: Veterans United Home Loans saves time and boosts earned media results with Muck Rack

Veterans United Home Loans saves 15 minutes per media list with Muck Rack

Veterans United Home Loans, the largest VA home loan lender in the country, needed a more effective way to connect with journalists and build media lists to support its earned media strategy. The company turned to Muck Rack to replace legacy platforms whose databases were not adequately updated, particularly with freelance contacts from major outlets.

Using Muck Rack’s media database and in-platform pitching tools, the team saved several hours each week on research and was able to quickly build targeted media lists. The solution provided measurable results, including the ability to track pitch open and click rates to refine their strategy, which directly led to securing a feature on the TODAY Show. Muck Rack enabled the company to efficiently reach top-tier media and significantly elevate their media success.

Veterans United Home Loans