Case Study: UW Medicine cuts PR reporting time and finds niche reporters with Muck Rack

UW Medicine cuts monthly PR reporting from 2 days to 2–3 hours with Muck Rack

UW Medicine, a top-rated academic medical system, faced challenges with its PR workflow, including spending excessive time manually compiling media coverage reports and struggling to find accurate reporter contact information. They used multiple tools like Critical Mention and iQ Media, but none provided a comprehensive solution, leading them to seek a single platform, which they found in Muck Rack.

By implementing Muck Rack, UW Medicine automated its reporting process, cutting the time to build monthly reports from two days to just two to three hours. The platform also provided an extensive media database that made finding niche reporters and new outlets efficient. The solution saved significant time, eliminated duplicate stories, and provided management with the streamlined reports they needed.

UW Medicine