Case Study: UScasinos.com boosts pitch responses with Muck Rack

UScasinos.com boosts pitch responses with Muck Rack and replaces 2 tools

UScasinos.com, an all-inclusive legal U.S. gaming platform, faced significant challenges with its PR outreach. The team was using multiple inefficient tools, leading to unstructured media list building, inaccurate journalist contact information, and a substantial waste of time. They needed a solution to streamline their process and improve the effectiveness of their pitches, which led them to the vendor Muck Rack.

By implementing Muck Rack's PR platform, UScasinos.com was able to build targeted media lists with an up-to-date database and send timely, personalized pitches. The solution provided accurate data and collaborative features that replaced several previous tools. As a result, the team saved both time and money while achieving a measurable increase in pitch responses. Inês Ferreira, a Digital PR Strategist, described Muck Rack as intuitive, collaborative, and up-to-date, calling it a "PR lifesaver."

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