Case Study: USC Dornsife College saves time and streamlines media relations with Muck Rack

USC Dornsife College saves 4–5x pitching time with Muck Rack

USC Dornsife College of Letters, Arts and Sciences, the academic core of the University of Southern California, faced inefficient media relations workflows. Their previous platform was not user-friendly and lacked responsive support, causing the small team to waste valuable time building media lists and pitching stories manually, which slowed their outreach and increased the risk of errors. They sought an all-in-one solution to streamline these processes.

By implementing Muck Rack's media database, pitching platform, and monitoring tools, the team gained an efficient, all-in-one system. Muck Rack enabled them to quickly research and build targeted media lists, send personalized pitches at scale directly from the platform, and monitor broadcast coverage instantly. The results were significant, with pitching time reduced by up to 80%, leading to immediate media responses and allowing staff to reallocate hours from administrative tasks to strategic and creative work.

USC Dornsife College