Case Study: TriplePoint achieves better client results and efficiency with Muck Rack

TriplePoint cuts manual media list updates and boosts efficiency with Muck Rack

TriplePoint, a leading strategic communications agency in video games, faced inefficient processes, struggling with legacy media databases, spreadsheets, and multiple PR CRM solutions. Their challenge was to enhance team collaboration, add transparency, and reduce the manual work of maintaining media lists and coverage reports, all to focus on higher-value strategic work for clients. They turned to Muck Rack for a solution.

By implementing Muck Rack, TriplePoint gained a centralized platform for tracking all journalist outreach and team activities, managing a "Do Not Contact" list, and fostering internal and external collaboration. This solution completely replaced their previous scattered systems. The results included significantly improved operational efficiency, better collaboration, saved staff time, and the ability to deliver better results to clients more effectively, making the team stronger strategic counselors.

TriplePoint