Case Study: Tomorrow.io achieves more efficient, personalized PR outreach with Muck Rack

Tomorrow.io lands media coverage in under 30 minutes with Muck Rack

Tomorrow.io, an AI-powered weather intelligence platform experiencing rapid growth, faced the challenge of manually tracking journalists and building media lists using inefficient spreadsheets. Their PR consultant, Mira Marcus, needed a more effective way to identify niche trade publications and quickly capitalize on timely news opportunities to secure valuable press coverage. They turned to Muck Rack's PR management platform to modernize their media relations process.

By implementing Muck Rack, Tomorrow.io was able to quickly curate targeted media lists, send personalized pitches directly through the platform, and monitor coverage with accurate alerts. The solution led to immediate and significant results, including securing top-tier coverage in outlets like The Washington Post, Fast Company, and NBC following a timely pitch about a SpaceX launch. Muck Rack enabled the team to work more efficiently and creatively, contributing to their overall success and 7x revenue growth.

Tomorrow.io