Case Study: Three Rings Inc. achieves stronger PR results with Muck Rack

Three Rings Inc boosts PR results with Muck Rack: 51% open rate and 70+ placements

Three Rings Inc., an integrated PR and marketing agency for B2B tech companies, faced a challenge with a slow, manual workflow for media outreach. Their process involved researching journalists in a database, exporting contacts to spreadsheets, and sending individual pitches, which bogged down their senior-level team. They needed a more efficient platform to free up time for strategy and creative campaigns, leading them to seek a solution from Muck Rack.

By implementing Muck Rack, Three Rings streamlined their entire PR process with tools for building targeted media lists, sending personalized pitches in bulk, and tracking performance analytics. The results were significant, including a campaign with a 51% open rate and a 61% click-through rate that generated over 70 high-quality media placements. Muck Rack’s Generative Pulse tool also provided valuable AI insights, directly contributing to a six-figure deal for one client and solidifying the platform as a foundational part of the agency's workflow.