Case Study: The Podglomerate builds journalist relationships and lands podcast coverage with Muck Rack

The Podglomerate lands coverage for 70+ podcasts and 30 million monthly downloads with Muck Rack

The Podglomerate, a podcast production and marketing agency, needed an effective way to build relationships with journalists and secure media coverage for its diverse roster of clients. Their challenge was overcoming outdated databases from competitors that resulted in wasted time and ineffective outreach. They turned to Muck Rack for its media database and relationship management tools.

By implementing Muck Rack, The Podglomerate gained access to a real-time updated database of media contacts, which saved significant time and improved targeting. The solution allowed them to build precise media lists, track journalist movements, and monitor their own brand mentions. As a result, Muck Rack helped the agency land features for clients in major outlets like People magazine, The Boston Globe, and ABC News, directly contributing to the company's growth and capabilities.