Case Study: The Motley Fool streamlines media relations and tracks coverage with Muck Rack

The Motley Fool scales media relations with Muck Rack and reaches millions each month

The Motley Fool, a financial services company, needed a more efficient way to manage its media relations. Their previous media database tools contained outdated information, which slowed down their team and made building accurate media lists a challenge. They turned to Muck Rack's Media Database and PR platform to streamline this process.

By implementing Muck Rack, The Motley Fool's PR team gained access to an up-to-date media database with features like Job Updates, which track journalist moves. This allowed for efficient media list building and in-platform pitching with tracking capabilities. The solution saved the team significant time, improved collaboration, and provided data-driven insights through metrics like email open rates, making their entire media relations strategy more productive and effective.

The Motley Fool