Case Study: The Honey Partnership saves time on tailored media lists with Muck Rack

The Honey Partnership saves 10 hours a week with Muck Rack

The Honey Partnership, a UK-based social-creative agency, faced challenges with an outdated and clunky media database. Their previous process resulted in mistargeted, lengthy media lists and required about 10 hours of manual research per week, making efficient PR outreach difficult. They turned to Muck Rack's platform for a modern solution.

Using Muck Rack, the agency implemented a social-led outreach strategy, leveraging its database to create highly tailored and automatically updated media lists. The solution enabled hyper-targeted journalist searches and streamlined pitching, particularly via Twitter. Muck Rack saved the team approximately 10 hours per week, significantly increased the relevance of their media contacts, and improved engagement with journalists through more personalized pitching.

The Honey Partnership