Case Study: The Fletcher Group lands more timely media coverage with Muck Rack

The Fletcher Group saves hours a week with Muck Rack

The Fletcher Group, a fully remote PR and content marketing agency, faced challenges with collaboration and efficiency in their media pitching process. Their previous tools created siloed workflows, making it difficult to coordinate outreach and avoid duplicating efforts with reporters, which hindered their ability to capitalize on breaking news opportunities. They implemented Muck Rack to overcome these obstacles.

Using Muck Rack, the team built media lists based on real-time news trends, sent automatically customized pitches and collaborated seamlessly. This solution saved them hours per week, expanded their media reach and landed clients coverage in major publications like the Wall Street Journal and New York Times. Muck Rack also provided valuable analytics and competitor tracking tools, allowing them to demonstrate clear value and results to their clients.

The Fletcher Group