Case Study: The Brand Guild improves PR reporting and reporter relationships with Muck Rack

The Brand Guild boosts share of voice 10% with Muck Rack

The Brand Guild, a fully-integrated communications and marketing agency, transitioned from Cision to Muck Rack to find a more comprehensive media relations and monitoring platform. Their challenge was to not only build media lists but also to develop in-depth PR reporting, track campaign performance, and conduct competitor analysis for their clients.

Using Muck Rack, the agency implemented a solution for comprehensive reporting, tracking media impressions, share of voice (SOV), sentiment, and ad value equivalency (AVE). This allowed them to show clients a 10% month-over-month SOV increase during campaigns and quantify coverage, such as equating a national placement to a $20,000 ad value. Muck Rack also served as a master database for building accurate media lists and fostering reporter relationships, saving the team significant time and increasing the accuracy of their information.

The Brand Guild