Case Study: Terrorbird Media achieves faster, more targeted music pitches with Muck Rack

Terrorbird Media saves hours each week with Muck Rack

Terrorbird Media, a multi-faceted music marketing company, faced significant challenges with time management and maintaining an accurate media database before using Muck Rack. Their in-house system required constant manual updates due to high turnover in music media, which diverted time from actual pitching and relationship building. This inefficiency hindered their ability to effectively secure coverage for a prestigious client roster that includes major labels and artists.

By implementing Muck Rack, Terrorbird Media gained a streamlined solution for building targeted media lists and sending personalized email pitches. The platform saved the team substantial hours weekly, enabling them to secure prominent coverage, such as a feature in Essence magazine, by efficiently targeting niche outlets like Black press. Muck Rack also improved team collaboration and provided reliable, current journalist data, which a competing service failed to deliver, making it an indispensable asset for their publicity work.

Terrorbird Media