Case Study: Team One achieves faster journalist research and media tracking with Muck Rack

Team One cuts reporter research from 30 minutes to 5-10 minutes with Muck Rack

Team One, a fully integrated media, digital and communications agency, needed a more efficient tool for its media relations efforts, particularly to find journalists for locally-focused events. They turned to Muck Rack for its media database and monitoring services to save time on research and improve their outreach.

Using Muck Rack's search feature and media database, Team One was able to efficiently research and connect with top-tier journalists based on geographic location and beat, eliminating wasted time from manual Google searches. The solution also provided automatic media alerts and coverage reports, which saved significant time in tracking and reporting on press coverage. Muck Rack helped Team One secure high-quality press for a major client event and reduced the time spent on a journalist's profile from 30 minutes to just 5-10 minutes.

Team One