Case Study: Taco Bell achieves stronger media coverage and journalist insights with Muck Rack

Taco Bell amplifies brand coverage across 27 countries with Muck Rack

Taco Bell's PR team sought a tool to better understand the media landscape, identify relevant journalists, and efficiently manage their outreach for various brand campaigns. They needed to curate targeted media lists and monitor coverage to strengthen media relationships and amplify their PR efforts.

Using Muck Rack's Search and Alerts tools, Taco Bell created specific media lists for campaigns like their Comic-Con activation, reaching non-traditional outlets and securing coverage from major publications like Gizmodo and CNET. The team also monitored top-tier journalists in real-time. Muck Rack enabled Taco Bell to demonstrate clear campaign results, contributing to their broader growth goals.

Taco Bell