Case Study: Syneos Health achieves faster media research and PR efficiency with Muck Rack

Syneos Health streamlines PR for 40+ reporters with Muck Rack

Syneos Health, a fully integrated biopharmaceutical solutions organization, previously struggled with inefficient media relations processes using legacy platforms. Their team faced clunky searches and had to use multiple tools to research journalists and their recent coverage, making it difficult to build accurate media lists and pitch effectively. This prompted them to seek a better solution from vendor Muck Rack, utilizing its Media Database and media research tools.

With Muck Rack, Syneos Health gained a turnkey solution for media research, pitching, and coverage monitoring. The platform's integrated news feeds in reporter profiles streamlined list building and targeting, while in-platform pitching with analytics and proactive job change alerts improved outreach efficiency. The team achieved significant time savings, enhanced collaboration, and delivered stellar media monitoring results to satisfied clients, with demand for Muck Rack access growing substantially within the organization.

Syneos Health