Case Study: Sopexa improves targeted media outreach and saves time with Muck Rack

Sopexa saves time on media monitoring and reporting with Muck Rack

Sopexa, a marketing agency dedicated to the food and drink industry, needed to connect with top-tier media and influencers covering niche markets and specific topics. Their challenge was building precise, targeted media lists and staying on top of press coverage without spending excessive time on manual research. To address this, they turned to Muck Rack's media database and monitoring services.

Using Muck Rack, Sopexa implemented a solution that allowed for highly targeted searches using keywords and geographic filters to find relevant journalists and influencers. The platform's media list feature and Alerts, optimized by Muck Rack's customer success team, streamlined their outreach and measurement. This resulted in significant time savings on media monitoring and reporting, the discovery of new journalists for their lists, and the ability to directly tie press coverage to their client work, thereby better measuring their impact.

Sopexa