Case Study: Sojern streamlines global media list building and coverage tracking with Muck Rack

Sojern saves 2 to 3 hours of media list prep with Muck Rack

Sojern, a leading travel marketing platform, needed a more efficient way to find relevant journalists to pitch around the world and to track its media coverage, moving away from clunky software and manual Google Sheets. They turned to Muck Rack to address these challenges.

By implementing Muck Rack, Sojern was able to create targeted international media lists and track coverage with data-driven reports. The solution saved the team two to three hours per story pitch, provided deeper visibility into press engagement and helped land coverage in major outlets. Muck Rack also made it easier to track coverage they would have otherwise missed and to conduct competitive research.

Sojern