Case Study: Sofar Sounds improves global media outreach and journalist targeting with Muck Rack

Sofar Sounds confirms 12 journalists for a London Tech Week concert with Muck Rack

Sofar Sounds, a global producer of secret intimate concerts, faced the challenge of managing its media relations in-house after discontinuing work with a costly PR agency. They needed an efficient way to identify and connect with the right journalists in the many cities where they host events. Sofar Sounds turned to Muck Rack’s PR management platform to streamline this process and build their own media outreach capabilities.

Using Muck Rack, the Sofar Sounds communications team was able to curate targeted media lists by geography and topic, collaborate internally on outreach efforts, and pitch journalists directly through the platform. This solution empowered them to successfully secure significant press coverage, such as confirming 12 journalists for a partnered event with London Tech Week. Muck Rack provided the essential tools for Sofar Sounds to own their narrative, grow brand awareness, and establish valuable media relationships globally.

Sofar Sounds