Case Study: RenewComm streamlines media outreach and pitching with Muck Rack

RenewComm drives 40+ reporter turnout with Muck Rack

RenewComm, a marketing and communications firm specializing in renewable energy, clean technology and non-profits, was dissatisfied with its legacy media database platform, Meltwater. The team faced challenges with an unintuitive search function, poor customer service, and journalists unsubscribing from the service, which made it difficult to find key contacts and build effective media lists. This led them to seek a new solution, ultimately choosing Muck Rack for its media database and pitching platform.

By implementing Muck Rack, the RenewComm team gained access to a more intuitive and journalist-respected platform. They used Muck Rack to efficiently research journalists, build collaborative media lists, and send personalized pitches through the in-platform pitching tool, which also provided open-tracking analytics. This solution streamlined their processes, saving significant time and increasing team collaboration. A key result was successfully using Muck Rack to invite journalists to a client event, which attracted over 40 attendees from top-tier outlets like Politico, The New York Times and The Wall Street Journal. The team reported that Muck Rack helped them maximize their efficiency and provide more value to clients.

RenewComm