Case Study: PulpPR streamlines pitches, media lists, and journalist relationships with Muck Rack

PulpPR boosts pitch tracking across 4 global offices with Muck Rack

PulpPR, an award-winning technology communications agency, faced significant challenges in managing media relations across its global team. Their previous tools, including Cision and Google Sheets, were inefficient and painful to use, leading to disorganized media lists, poor integration, and a lack of a centralized system for tracking pitches and journalist relationships. This made the essential task of pitching feel like a necessary evil and hindered their ability to serve clients effectively.

By implementing Muck Rack, PulpPR found an all-in-one solution that automated their workflow. The platform's email integration automatically logs pitches on journalist profiles, while its media list management allows for easy organization and cross-referencing of contacts. Crucially, Muck Rack enables the team to assign relationship owners and record contact preferences, ensuring they never spam journalists. This has made pitching fun again for the team, streamlined their operations, and, most importantly, allowed them to generate more value for their clients and journalists by focusing on building genuine relationships.

PulpPR