Case Study: Prologis saves time on daily news clips with Muck Rack

ProLogis cuts daily news clip prep time in half with Muck Rack

Prologis, a global leader in logistics real estate, needed a more efficient way to compile its highly specialized Daily News Clips report for executives. Their previous tool was not meeting the standards required to quickly gather relevant industry and company news. The company turned to Muck Rack, specifically utilizing its Alerts and Coverage Reports features, to improve this essential process.

By implementing Muck Rack, Prologis was able to streamline the creation of its daily report. The communications team set up targeted alerts for industry keywords, allowing them to quickly find and compile relevant articles. This solution from Muck Rack cut the time spent on the report from three hours to just an hour and a half, a 50% reduction. The improved quality and efficiency of the report received direct praise from the company's CEO.

ProLogis