Case Study: Praytell builds stronger media relationships and faster media lists with Muck Rack

Praytell streamlines media list building in less time with Muck Rack

Praytell, a creative communications agency, needed a more efficient way to build deep and meaningful relationships with journalists. They sought a tool to move beyond basic media lists and better understand reporters' personal interests to share truly resonant stories for their clients. This led them to adopt Muck Rack and its pitching platform and database.

Muck Rack provided a solution through its detailed database and keyword search features, allowing Praytell to discover relevant media contacts based on their passions and coverage beyond simple beat lists. This enabled more personal and deliberate pitching and list-building. As a result, Praytell saved significant time, made their media outreach faster and more effective, and ensured they were reaching the right reporters with the right news at the right time.

Praytell