Case Study: Personal Capital builds accurate media lists and monitors instant coverage with Muck Rack

Personal Capital saves daily media monitoring time with Muck Rack

Personal Capital, an industry-leading digital wealth management company, faced challenges with inefficient, manual media relations. Dependent on an external agency and static spreadsheets, their team wasted significant time tracking journalist movements and lacked a centralized dashboard for monitoring coverage. They turned to Muck Rack's Media Database and Media Monitoring services to regain control and bring their efforts in-house.

Using Muck Rack, Personal Capital built dynamic, accurate media lists and set up alerts for instant coverage tracking. The platform's collaborative features, like profile notes, improved team coordination. This solution saved the PR director substantial administrative time, allowing her to focus on building stronger journalist relationships and strategic work. Muck Rack provided the real-time data and centralized system necessary to efficiently support their internal newsroom.

Personal Capital