Case Study: Penguin Random House finds targeted media opportunities and streamlines PR research with Muck Rack

Penguin Random House creates 15 media lists with Muck Rack

Penguin Random House, the world's largest trade book publisher, needed to find new opportunities and connect with journalists as traditional book coverage shrank. Their challenge was to efficiently research and pitch media for very specific book topics. They turned to Muck Rack's PR platform to streamline this process.

Using Muck Rack, Penguin Random House implemented targeted searches to find journalists by keyword, geographic region, and specific topics. The solution included setting up Muck Rack Alerts for real-time coverage tracking and utilizing the Who Shared My Link tool to discover new contacts. This led to secured coverage on major outlets like ABC News Radio and had a measurable impact, saving an incredible amount of research time and making their publicity efforts far more efficient.

Penguin Random House