Case Study: PEN America expands media reach and improves coverage insights with Muck Rack

PEN America expands media reach and saves time with Muck Rack

PEN America, a human rights organization focused on protecting free expression, needed to expand its media outreach to match its growing national programming. Their challenge was to identify and connect with journalists in new geographic areas and to benchmark their media coverage against similar organizations to improve best practices. To address this, they turned to Muck Rack's media database and analytics tools.

Using Muck Rack’s Search feature and Journalist Maps, PEN America efficiently identified and pitched new reporters in locations where events were being held, successfully landing coverage in cities like Detroit and Indianapolis. The Who Shared My Link tool helped them discover journalists who engaged with their resources, expanding their press list. Muck Rack’s Coverage Comparisons feature provided quantifiable metrics to benchmark their performance. The solution saved significant time, provided up-to-date media data, and directly helped the organization align its press footprint with its national membership reach.

PEN America