Case Study: Patagonia saves time and builds targeted media lists with Muck Rack

Patagonia adds journalist emails in 10 minutes with Muck Rack

Patagonia, an outdoor apparel company, needed to find relevant journalists to share regional stories and connect with them on a more personal level. Their challenge was that other platforms made it difficult to efficiently narrow down journalists by niche interests or specific geographic locations, which was crucial for targeted pitching. This led them to use the media database and journalist search engine from Muck Rack.

Using Muck Rack, Patagonia was able to curate highly targeted media lists by searching for journalists based on their location, personal interests, and past coverage, including those who had shared stories about Patagonia on Twitter. The solution saved the team significant time and frustration in their research, streamlined their pitching processes, and allowed them to expand their press list to be more wide-reaching yet targeted. Muck Rack’s customer success team also provided quick support, adding missing journalist details upon request.

Patagonia