Case Study: Paschal Roth Public Affairs builds stronger reporter relationships with Muck Rack

Paschal Roth Public Affairs saves time onboarding in 1-2 days with Muck Rack

Paschal Roth Public Affairs, a Sacramento-based public affairs firm, struggled to find a PR platform that could help them build relationships with California reporters. Their previous tool, Agility PR Solutions, had an inaccurate and incomplete media database, leading to frequent bouncebacks and difficulty finding key local contacts. This challenge prompted their search for a new solution, which they found in Muck Rack.

By implementing Muck Rack, the firm gained access to an accurate and comprehensive media database, including hard-to-find state-level reporters. The platform allowed them to build targeted media lists, send press releases directly with minimal bouncebacks, and monitor media mentions through alerts. Muck Rack transformed their operations, enabling them to scale their outreach effortlessly and provide clients with valuable metrics like open and click-through rates, significantly improving their media relations efficiency.

Paschal Roth Public Affairs