Case Study: Niche streamlines PR outreach and reporting with Muck Rack

Niche manages 140 million reviews and ratings with Muck Rack

Niche, the leading platform for connecting schools and colleges with students and families, relies on its one-person PR team to manage major annual launches. Their challenge was efficiently handling the extensive research, media outreach, and reporting required for these events. They turned to Muck Rack's media database, pitching platform, and monitoring services to streamline this process.

Using Muck Rack, the team built up-to-date and organized media lists, personalized pitches to build reporter relationships, and closely tracked campaign results. The solution provided tangible metrics on pitches sent, opens, link clicks, and journalist shares, which were used to generate clear reports for stakeholders. Muck Rack simplified the entire PR workflow, enabling the team to get more work done faster and making the platform an indispensable part of their strategy.

Niche