Case Study: New Virginia Majority improves media pitch response rates with Muck Rack

New Virginia Majority lands 5 stories with Muck Rack

New Virginia Majority, an organization building power in working-class communities of color across Virginia, needed a more effective way to manage media relations and pitch journalists to advance their advocacy work. They turned to Muck Rack's public relations management platform to streamline their efforts and better evaluate the success of their outreach.

By implementing Muck Rack, the team gained access to a powerful journalist search engine, an in-platform pitching tool with open and response rate tracking, and automated media coverage reports. This solution provided measurable results, including landing five stories from a single targeted pitch and saving the communications associate hours previously spent on manual follow-ups and list maintenance. The use of Muck Rack significantly reduced stress, improved pitch success rates, and made the overall media relations process more efficient and impactful for New Virginia Majority.

New Virginia Majority