Case Study: Navan achieves accurate global media monitoring and executive reporting with Muck Rack

Navan tracks global IPO coverage with Muck Rack in real time

Navan, an all-in-one business travel and expense platform, needed to improve its global media monitoring and PR processes. Their previous PR software was failing to capture all relevant coverage, created irrelevant noise like stories about Navan, Ireland, and made it difficult to track performance against goals. This prompted corporate communications manager Marissa Levine to champion a switch to the vendor Muck Rack for its media database and monitoring services.

Muck Rack provided a streamlined solution, enabling the team to set up precise Boolean alerts that eliminated irrelevant coverage and delivered real-time monitoring via email and Slack. The platform was central to tracking their IPO coverage and generating automatic reports, saving hours of manual work and providing executives with clear performance data. Using Muck Rack’s media database, the team also efficiently built new journalist relationships. The vendor’s tools gave Navan accurate share-of-voice tracking against competitors and proved indispensable for demonstrating their PR impact.

Navan