Case Study: National LGBTQ Task Force saves time and boosts targeted media outreach with Muck Rack

National LGBTQ Task Force cuts media report building from a whole day to an hour with Muck Rack

The National LGBTQ Task Force, the country's oldest national LGBTQ advocacy group, faced challenges with a clunky, outdated media platform that was oriented toward mass press release blasts rather than targeted pitching. Their former tool also provided poor insight into press hits. Seeking a more effective solution, the organization turned to the vendor Muck Rack for its public relations management platform.

By implementing Muck Rack, the Task Force gained the ability to easily search for journalists by topic and geography, build targeted media lists quickly, and send more effective informal pitches. This resulted in their highest-ever level of press coverage for a major conference and allowed them to land a prominent story in The Washington Post for a unique news event. The vendor's platform, specifically its Who Shared My Link feature, also saved significant time, turning a full-day reporting task into one that takes just an hour, and provided valuable data to demonstrate the impact of their work to leadership.

National LGBTQ Task Force