Case Study: National Federation of the Blind improves media relations and accessibility with Muck Rack

National Federation of the Blind saves time and improves media coverage with Muck Rack

The National Federation of the Blind, the largest organization of blind Americans, needed a media relations platform that was both reliable and accessible. Their previous vendor's database had outdated information, and the legacy platforms were incompatible with screen readers, hindering the work of their blind Director of Public Relations.

Using Muck Rack, the NFB gained an accessible platform with accurate, journalist-curated data. They utilized Muck Rack's search and alerts to build precise media lists and monitor coverage, leading to successful campaigns that created tangible social change, such as influencing a major school contract and generating local news coverage for advocacy issues. The solution saved significant time and allowed for independent work, with Muck Rack proving more effective than larger competitors.

National Federation of the Blind