Case Study: Mother Jones saves time and automates media monitoring with Muck Rack

Mother Jones saves time with Muck Rack by tracking 2 major investigative pieces and daily media mentions

Mother Jones, a reader-supported nonprofit news organization, faced the challenge of efficiently managing media relations and monitoring for its small team. They needed to automate routine tasks, identify and pitch to the right TV and radio producers, and track their media impact without a dedicated media database. They turned to Muck Rack's public relations platform to streamline this workflow.

By implementing Muck Rack, Mother Jones gained an intuitive search function to build strategic media lists and a comprehensive monitoring system to track mentions of both the publication and its journalists. The solution saved the team significant time, allowing them to be more strategic. It provided their fundraising team with valuable impact reports and ensured they could keep up with the fast-changing media landscape, a task that was previously manual and tedious.

Mother Jones