Case Study: MacDougall saves time and delivers faster client insights with Muck Rack

MacDougall saves hours on coverage reports with Muck Rack

MacDougall, a team of healthcare communications consultants, needed to efficiently research media, track coverage, and compile reports for clients without spending excessive time on manual tasks. They turned to the PR platform Muck Rack to streamline these processes and gain better media intelligence.

Using Muck Rack's media database, alerts, and coverage reports, the team saved hours previously spent on search and compilation. This allowed for faster client insights, especially during crisis communications, and freed up time for more strategic work. Muck Rack enabled them to track journalist activity and competitor coverage effectively, providing a critical advantage in managing their clients' media presence.

MacDougall