Case Study: Life Time streamlines media list building and pitching with Muck Rack

Life Time streamlines media pitching across 150+ clubs with Muck Rack

Life Time, a wellness pioneer with over 150 athletic clubs across North America, needed to streamline its public relations processes for building media lists and pitching stories. The company turned to Muck Rack to save time on media research and improve team collaboration for their PR efforts.

Using Muck Rack’s media database and alerts, Life Time efficiently curated targeted lists for specific markets and kept up with industry coverage. The solution enabled the PR team to land more stories, break into previously difficult markets like Canada, and build stronger media relationships. The team reported that Muck Rack made their processes more informative, helpful, and efficient, saving significant time previously spent on manual research.

Life Time