Case Study: Lehigh University improves media list accuracy and reporter outreach with Muck Rack

Lehigh University saves 3 years of PR email faux pas with Muck Rack

Lehigh University, a premier private research university, needed to efficiently connect with top-tier media to secure placements for faculty research and expert commentary. Their media relations team faced the challenge of accurately identifying the right journalists and maintaining up-to-date media lists without wasting time or making pitching mistakes. They turned to Muck Rack to solve this challenge.

Using Muck Rack’s search and media list building features, the team could intuitively research reporters' beats and recent tweets to ensure they were always pitching the correct person. This solution saved significant time, maintained list accuracy automatically, and helped build valuable relationships with top journalists. The team at Lehigh University reported that Muck Rack provided timely, trendy, and accurate data, preventing pitching errors and establishing them as a trusted source for reporters.

Lehigh University