Case Study: KWT Global boosts media relations productivity with Muck Rack

KWT Global cuts media relations time by one-third with Muck Rack

KWT Global, a global brand strategy and public relations agency, sought to broaden media reach and identify new opportunities for clients while reducing the administrative burden of media relations. Their challenge involved inefficient processes for building media lists and identifying relevant journalists, which consumed significant time. They turned to the Muck Rack platform to streamline these efforts.

By implementing Muck Rack's journalist database, search functionality, and in-platform pitching tools, the agency gained efficiency and insight. The solution allowed for curated geographic and topic-specific media lists that auto-update, deep research into journalist coverage, and tracking of pitch engagement. Muck Rack helped KWT Global cut time spent on media relations by one-third, improved team productivity, and secured high-profile placements like a feature in Forbes for a client.

KWT Global