Case Study: Knight Foundation achieves highly targeted media outreach with Muck Rack

Knight Foundation reaches 50% open rates with Muck Rack

The Knight Foundation, a national foundation investing in journalism and the arts, needed to build highly-targeted media lists to promote its initiatives and research effectively. They turned to Muck Rack's journalist search engine and pitching platform to find the most relevant reporters and improve their outreach efforts.

Using Muck Rack’s search and new Topics features, the foundation curated precise media lists, which were then used with the in-platform pitching tool. This solution saved significant time and led to measurable success, including a 50% open rate on a major pitch and coverage in over 50 outlets, including the New York Times and Washington Post. Muck Rack provided an efficient and cost-effective platform that directly contributed to the impact of their media relations.

Knight Foundation