Case Study: Isagenix saves time and improves PR efficiency with Muck Rack

Isagenix saves time on PR tasks with Muck Rack for 550,000 customers worldwide

Isagenix, a global wellbeing company, faced inefficiencies in its PR processes, relying on outdated spreadsheets and a media database tool that was not updated in real time. This made building accurate media lists and tracking journalist information manually intensive and time-consuming. The company turned to Muck Rack and its Media Database to find a more strategic and efficient solution.

By implementing Muck Rack, Isagenix saved significant time through features like real-time media database updates, in-platform pitching with customization and open-tracking, and automated coverage reports. The solution provided measurable ROI, allowing the team to quickly generate reports for the C-suite and track key metrics like journalist shares and domain authority. Muck Rack enabled the small PR team to work more strategically and prove the value of their efforts.

Isagenix