Case Study: Invoca streamlines PR and strengthens brand visibility with Muck Rack

Invoca streamlines PR for 14 years with Muck Rack

Invoca, an AI-powered conversation intelligence software, faced the challenge of having no existing PR software or comms programs when Sandy Pell joined as Senior Director of Corporate Marketing. The company needed a powerful tool to gain an unbiased, unfiltered perspective on the media landscape and to streamline its PR strategy without relying on slow, manual processes or external agencies. Sandy introduced Muck Rack to meet this need.

By implementing Muck Rack's media database, real-time monitoring, and reporting features, Invoca's team was able to conduct targeted journalist discovery, track media mentions accurately, and create credible reports for leadership. The solution provided a single source of truth, freeing the team to focus on building media relationships and executing both proactive and reactive communications. Muck Rack helped fuel the success of PR campaigns, resulting in significant industry-specific coverage for previously hard-to-place stories and delivering clear ROI that was easily communicated to the executive team and board.

Invoca