Case Study: International Rescue Committee streamlines journalist outreach with Muck Rack

International Rescue Committee saves time and lands MSNBC coverage with Muck Rack

The International Rescue Committee (IRC) needed a more efficient and targeted way to manage media relations and pitch stories on often-niche humanitarian crises. Their previous method relied on static spreadsheets, which made tracking journalist relationships and tailoring outreach incredibly time-consuming and ineffective. They turned to Muck Rack's PR management platform to streamline their efforts and build better media connections.

By implementing Muck Rack, the IRC team gained powerful media database search, in-platform pitching with open/click tracking, and media monitoring alerts. This allowed them to research journalists deeply, personalize every pitch, and track engagement. Muck Rack's solution led to significant media wins, like securing coverage on MSNBC, and transformed their workflow into one described as easy, efficient, and insightful, saving substantial time while making their outreach far more effective.

International Rescue Committee (IRC)