Case Study: International Committee of the Red Cross achieves targeted media outreach with Muck Rack

International Committee of the Red Cross builds targeted media lists in 10 minutes with Muck Rack

The International Committee of the Red Cross (ICRC) needed to efficiently achieve media coverage for its numerous special projects. Their challenge was to quickly identify and pitch the most relevant journalists without wasting time on extensive research. To address this, the ICRC turned to Muck Rack's PR management platform and its journalist search engine.

Using Muck Rack, the ICRC was able to curate highly targeted media lists in minutes, ensuring their pitches reached top-tier international journalists. The solution provided by Muck Rack saved significant time for the PR team, with the spokesperson noting he could build a targeted list in about 10 minutes. This efficiency allowed the team to quantify their PR impact through coverage reports and achieve successful, targeted media placements for their projects.

International Committee of the Red Cross