Case Study: IMAGE Skincare proves PR value and streamlines media outreach with Muck Rack

Image Skincare uses Muck Rack to reach 50,000 skin experts and sharpen PR reporting

IMAGE Skincare, a professional skincare brand, faced the challenge of relying on third-party agencies for its PR reporting and outreach, which left the team without easy access to comprehensive data. To build an in-house PR team and better prove the value of its efforts, the company turned to the Muck Rack platform.

Using Muck Rack, the team could easily track their share of voice against competitors, pull detailed reports for stakeholders, and find accurate journalist contact information. The solution provided by Muck Rack enabled them to secure significant coverage in major publications and gain key insights that helped shape their strategy, ultimately making their PR efforts more organized, efficient, and data-driven.

Image Skincare