Case Study: Hundred Stories saves time on media outreach and reporting with Muck Rack

Hundred Stories builds media lists in 20 minutes with Muck Rack

Hundred Stories, a boutique PR agency specializing in luxury real estate and hospitality, faced significant challenges with its previous media relations platform, Cision. The team found the platform difficult to use and received inadequate support, which wasted time and hindered their PR efforts. Seeking a more efficient solution, the agency turned to the Muck Rack platform to streamline their media outreach and reporting processes.

By implementing Muck Rack, the agency saved a substantial amount of time, reducing the process of building media lists from several hours to just 20 minutes. The platform’s powerful search and filtering tools allowed the team to efficiently find and contact the most relevant journalists, even locating them by specific geographic location for events. Furthermore, Muck Rack’s analytics and reporting features enabled the agency to demonstrate clear value to clients by sharing pitch engagement metrics, which helped build trust and secure long-lasting relationships. The team found Muck Rack to be an indispensable, all-in-one PR software solution.

Hundred Stories