Case Study: HEC Paris improves targeted journalist pitching and media monitoring with Muck Rack

HEC Paris saves hours finding journalists with Muck Rack

HEC Paris, a leading European business school, faced a challenge with its international PR efforts. Their previous software was inefficient for finding and pitching relevant journalists abroad, often taking hours and leading to impersonal mass press releases instead of targeted outreach. They needed a more effective solution for their international press officer to conduct quality, personalized media relations.

Using Muck Rack's Search and Alerts features, HEC Paris can now quickly find and pitch top-tier journalists with personalized messages based on their profiles and previous work. Muck Rack also helps them discover media mentions and track the impact of their coverage. The result is a highly efficient PR process that saves significant time, facilitates impactful one-on-one journalist relationships, and successfully secures placements in major publications.

HEC Paris