Case Study: Haugen Holdings generates $6 million in earned media value with Muck Rack

Haugen Holdings generates $6 million in earned media value with Muck Rack

Haugen Holdings, a PR and marketing agency, lacked an efficient system for media contact discovery and outreach when launching, making the process manual and time-consuming. To serve a major new client, Momentous Sports, and secure high-value media placements, president Zoe Haugen turned to the Muck Rack platform.

Using Muck Rack's database to build targeted media lists and its monitoring tools to track coverage in real time, the agency executed a highly successful launch campaign. Muck Rack's reporting features also provided crucial data to demonstrate impact. The results included nearly 90 earned media hits and approximately $6 million in earned media value for the client within one month.