Case Study: Group Nine Media saves time and streamlines media coverage with Muck Rack

Group Nine Media cuts coverage report time from 1.5 hours to 10 minutes with Muck Rack

Group Nine Media, a digital media holding company, faced challenges with time-consuming manual processes for compiling press coverage reports and building accurate media lists. Their previous tools were inefficient, making it difficult to quickly identify relevant journalists and share timely updates with leadership. This led them to seek a better solution, which they found in Muck Rack's public relations management platform.

By implementing Muck Rack, Group Nine Media utilized its Newsletters, Media Database, and Media Monitoring features. The solution automated their reporting, drastically reducing the time spent creating executive news digests from 90 minutes to just 10 minutes. Muck Rack also enabled them to build highly targeted media lists based on journalists' social bios, leading to successful top-tier media placements. The platform's real-time alerts ensured they never missed important coverage, making their workflow fast, current, and efficient.

Group Nine Media