Case Study: Golin keeps pace with media coverage and strengthens reporter relationships with Muck Rack

Golin spots coverage in 15 minutes with Muck Rack

Golin, an integrated PR agency, needed to efficiently monitor media conversations and find timely opportunities for clients in a fast-paced news cycle. They turned to Muck Rack, utilizing its media monitoring and alerts service to track relevant mentions and journalist activity.

Using Muck Rack Alerts and the Who Shared My Link tool, Golin can quickly identify coverage and engage with journalists in real time, forging meaningful connections. This solution allowed them to shift narratives rapidly, as seen when they instantly capitalized on Fashion Week coverage, leading to pickups in major outlets like the Associated Press. Muck Rack also provided deeper measurement of story connectivity beyond mere impressions, giving the agency peace of mind and a more strategic, data-driven approach to media relations.

Golin