Case Study: Gen3 Marketing drives PR KPIs and coverage reporting efficiency with Muck Rack

Gen3 Marketing boosts media coverage 176% with Muck Rack

Gen3 Marketing, a performance marketing agency, needed a more efficient way to source media contacts and measure the impact of their PR efforts for clients. Their previous process was manual and time-consuming, relying on multiple tools and dedicated staff to hunt for contact information.

By implementing Muck Rack, the agency gained a modern platform for quickly building targeted media lists and generating robust coverage reports. With Muck Rack, the team cut media list building time from over an hour to under 20 minutes and gained the ability to track key PR KPIs. For one client, this led to a 176% increase in media coverage, UVMs growing from 643 million to 1.06 billion, and a massive jump in audience engagement, clearly demonstrating the value of their work.

Gen3 Marketing